Feeding Innovation

Beef Alliance Startup Challenge

“Central to the Beef Alliance vision is to be a trusted leader that drives positive change in the cattle feeding industry. We can’t achieve that vision sitting on the sidelines, and the Startup Challenge is an opportunity to step up and be a leader in our industry through supporting and driving innovation in cattle feeding. This event aligns commitments to continuous improvement & enhanced transparency and stewardship in cattle feeding with an openness to new technologies that improve our ability to deliver a high-quality product to our customers and ultimately enable consumers to access high-quality beef.”
Scott Whitefoot
Scott Whitefoot
Beef Alliance Chairman

2021 Beef Alliance Startup Challenge Finalists

For a full list of companies that applied to the 2021 Beef Alliance Startup Challenge, click here.

About the Startup Challenge

Rather than waiting for solutions to support cattle feeding to come forward, the Beef Alliance is seeking to support, encourage and drive innovation to help ensure a sustainable cattle feeding segment. The Beef Alliance Startup Challenge is a one-of-a-kind opportunity for the creators of technology (startups) to engage directly with the customers of technology (feedyards) to put high impact solutions to work.

Companies that meet the eligibility criteria with any product for cattle feedyards are eligible to apply, though preference will be given to solutions in the following areas: Environmental & Natural Resource Management; Animal Health; Animal Nutrition & Production Efficiency; Livestock Monitoring & Traceability; Business Management; Improvement in Operational Efficiency; and Food Safety.

Benefits of Participating

If you’re a startup and still considering whether to apply or not. Here are the top 5 reasons to throw your hat in the ring for the 2021 Beef Alliance Startup Challenge:

5. Win $50,000 cash to accelerate your company’s development.

4. Potential for a pilot with a Beef Alliance member company.

3. Engage with potential strategic investors.

2. Gather meaningful feedback directly from target users.

And the number one reason to participate:

1. Pitch directly to your target customers, the decision makers representing 25% of cattle on feed in the United States.

How to Enter

Applications have closed for the 2021 Beef Alliance Startup Challenge. 

Entrants must have a novel solution with a clear value proposition to address cattle feeding challenges. Entrants must be the majority owners of the company and must be for profit. Eligible companies can be at any development stage from pre-revenue to in market. If in market, companies may be generating up to $5 million* recurring revenue.

If selected as a finalist, the entrant must be available to present the company in a 10-minute pitch and 10-minute question and answer session at the virtual pitch event to be held on March 9, 2021.

*If a startup company has questions regarding eligibility, please email Mary.Soukup@beefalliance.com.

Timeline

Application Opens
Application Closes
Finalists Announced
Startup Challenge
Winner Announced

Prizes

The Beef Alliance Startup Challenge sets itself apart from other startup challenges because all finalists in this event will have the opportunity to present to Beef Alliance members, creating the opportunity to establish new relationships to gather feedback, generate new customers, or attract strategic investment.

The selection committee, composed of representatives from Beef Alliance member companies, will select one winner. The winner will be awarded a $50,000 cash prize. In addition, the winner will be given the opportunity to complete a pilot of their technology with a Beef Alliance member feedyard.

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