Feeding Innovation

Beef Alliance Startup Challenge

"Central to the Beef Alliance vision is to be a trusted leader that drives positive change in the cattle feeding industry. We can’t achieve that vision sitting on the sidelines, and the Startup Challenge is an opportunity to step up and be a leader in our industry through supporting and driving innovation in cattle feeding. This event aligns with our commitment to advance continuous improvement in cattle feeding with an openness to new technologies that improve our ability to produce high-quality, sustainably-raised beef products."
Scott Whitefoot
Scott Whitefoot
Beef Alliance Chairman

Cattle Feeding 101 Virtual Event

  • On Friday, June 17, 2022, the Beef Alliance will host a virtual event for innovators, investors and interested university collaborators. This event will allow participants to hear directly from members of the Beef Alliance about challenges they face related to sustainability. Moreover, this event will serve as an opportunity for interested firms to learn more about the 2022 Startup Challenge. 

  • The agenda will be as follows: Introduction to the Beef Alliance and Cattle Feeding Industry, the Cattle Feeding Business & the Role of Sustainability, Animal Health & Well-being, Nutrition & Cattle Management, and Wrap-up & Questions.

About the Startup Challenge

Rather than waiting for solutions to support cattle feeding to come forward, the Beef Alliance is seeking to support, encourage and drive innovation to help ensure a sustainable cattle feeding segment. The Beef Alliance Startup Challenge is a one-of-a-kind opportunity for the creators of technology (startups) to engage directly with the customers of technology (feedyards) to put high impact solutions to work.

Companies that meet the eligibility criteria with any product for cattle feedyards are eligible to apply, though preference will be given to solutions in the following areas:  Greenhouse Gas Emission Reduction, Natural Resource Management, Animal Welfare and Health, Improvement in Operational Efficiency, and Animal Nutrition and Production Efficiency.

Benefits of Participating

If you’re a startup and still considering whether to apply or not. Here are the top 5 reasons to throw your hat in the ring for the 2022 Beef Alliance Startup Challenge:

5. Win $50,000 cash to accelerate your company’s development.

4. Potential for a pilot with a Beef Alliance member company.

3. Engage with potential strategic investors.

2. Gather meaningful feedback directly from target users.

And the number one reason to participate:

1. Pitch directly to your target customers, the decision makers representing 25% of cattle on feed in the United States.

How to Enter

Applications for the 2022 Startup Challenge will open on June 17, 2022 and will close on August 17, 2022.

Entrants must have a novel solution with a clear value proposition to address cattle feeding challenges. Specifically, for 2022, the Beef Alliance is seeking innovation and technologies that can help cattle feeders enhance sustainability in feedyard operations and meet industry sustainability goals.

Entrants must be the majority owners of the company and must be for profit. Eligible companies can be at any development stage from pre-revenue to in market. If in market, companies may be generating up to $5 million* recurring revenue.

If selected as a finalist, the entrant must be available to present the company in a 10-minute pitch and 10-minute question and answer session at the virtual pitch event to be held on September 21, 2022.

Contact Us
  • Please read the terms carefully before submitting an application. By submitting an application, the entrant agrees to be bound by these terms of the Startup Challenge and represent that the entrant satisfies all of the eligibility requirements.
  • Pitch deck should include the following components: 1. Describe the problem your solution addresses; 2. Describe your solution & how it solves/addresses the problem; 3. Describe the team; 4. Describe your target market; 5. Describe your total addressable market; 6. Describe your value proposition to cattle feeders; 7. What existing solution(s) are you replacing? Why are you different from alternative solutions?; 8. Describe your pricing model & go-to-market strategy (What is your planned sales presence to service US feedyards?); 9. Describe your company funding to date (how much capital raised, debt or equity, investors, etc); and 10. Describe your fundraising strategy moving forward.
  • Submit a 1-minute video introduction of your company via private YouTube link.
  • Applicant agrees that all materials submitted are an accurate representation of the company and all claims about product results, patents, market traction, etc. should provide relevant details, e.g. study results, patent numbers, etc
  • This field is for validation purposes and should be left unchanged.
*If a startup company has questions regarding eligibility, please email Jessica.Burkham@beefalliance.com

2022 Startup Challenge Timeline

Cattle Feeding 101 Virtual Event and Application Opens
Application Closes
Finalists Announced
Pitch Competition
Winner Announced
Follow-up Networking Event for the 2021 & 2022 Startup Challenge Finalists and Winners


The Beef Alliance Startup Challenge sets itself apart from other startup challenges because all finalists in this event will have the opportunity to present to Beef Alliance members, creating the opportunity to establish new relationships to gather feedback, generate new customers, or attract strategic investment.

The selection committee, composed of representatives from Beef Alliance member companies, will select one winner. The winner will be awarded a $50,000 cash prize. In addition, the winner will be given the opportunity to complete a pilot of their technology with a Beef Alliance member feedyard.

Resilient Biotics wins first-ever Beef Alliance Startup Challenge

MANHATTAN, KAN. – Resilient Biotics, a North-Carolina-based startup company, has been named the winner of the 2021 Beef Alliance Startup Challenge. Resilient Biotics is using data analytics to design microbiome-based therapeutics and advanced methods for prevention and precision treatment of disease in animals.

"The Beef Alliance Start Up Challenge provided a great opportunity for Resilient to connect directly with industry leaders. It's fantastic to see the biggest players not only supporting new innovation, but also designing a conduit for startups like Resilient to interact directly with the end customer. It's clear the Beef Alliance hopes to create an innovation ecosystem to bring forth new technologies that can address critical challenges in the beef industry. Winning the award served as critical validation for Resilients microbiome products and technology, which helps attract outside investors and adjacent industry players that want to support upstream innovation in the food supply chain."
Christopher Belnap, PhD
Resilient Biotics CEO

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